Directeur Motivaction International B.V.
“Miriam Kater (Sense for Brands) supported the development of a new identity for Motivaction. I got to know her as an empathic person who knows to get things done in a structured and efficient way. She engages people within the company. Besides, she’s a true ‘out-of-the-box’ thinker who makes creativity tangible. She has a clear vision and opinion, and is pleasurable to work with. Her enthusiasm is contagious!”.
Director strategy and innovation, Axent Nabestaandenzorg NV (business partner)
“Able to reach the deeper needs of people and to translate these to a clear business proposition. The way Miriam interacts with people is open. She helps people to find the right words and helps to translate them from a micro level to a meta level.”.
Global Brand Manager Beiersdorf
“Capable of obtaining key consumer understandings from diverse consumer groups. Managing the whole research process in a thorough and effective manner, from research questions to recommendations, always critical and spot-on. Researches have definitely impacted the business!”.