Impact: one concrete step forward with strategy and innovation
At this stage we translate recommendations into a tangible solution. By elaborating a new brand positioning or new propositions, for example.
Is what we create truly relevant for people and society or are we simply pushing for the sake of being new and innovative instead? Renewal must be meaningful and contribute to people’s lives in order to succeed. That’s why we stress the importance of customer insights for these projects.
Change and renewal are only lasting when they come from inside. Therefore we involve the culture and mentality of organizations and engage people behind brands as much as possible. We do this in an engaging, creative, and enthusiastic way.