NIVEA

nivea

Concept testings and target group studies for different sublabels, amongst which are Nivea Visage and Nivea for Men. We created unique persona films for Nivea for Men. These portraits represent Nivea for Men’s target group. We casted these men together with Van Hellemond. Nivea for Men used the films intensively for training and workshops, also to involve new come marketeers and retail partners.